Like Drink Tank, Goose Island celebrates Chicago’s spirit of collaboration, supports innovation, and fuels conversations that matter. We’re excited to partner with them to amplify their community impact in Oakland during the “Sustainability & Storytelling” Drink Tank in partnership with The Trust for Public Land.
Since 2013 Goose Island has donated a portion of its proceeds from Green Line Pale Ale sales to The Trust for Public Land and its mission to create a walkable park within 10 minutes of every American. In 2014 Goose Island’s donations helped The Trust for Public Land lead efforts to transform nearly three miles of unused railway on Chicago’s Northwest side into a world-class elevated greenway. This park (known as the 606) connects to new neighborhood parks, custom art installations and even a skate park.
Today you can get Green Line Pale Ale nationwide. That means more beer consumed, more dollars raised, and even more environmental impact. Green Line’s increased geographic reach brings new opportunities to support The Trust for Public Land's work in communities across the country.
Drink Tank is joining Goose Island's Migration Week to facilitate a strategic community collaboration that helps drive The Trust for Public Land’s mission forward and brings Goose Island’s values of curiosity, creativity and collaboration to life in the Bay Area.
Tomorrow we’ll convene strategists, community managers, developers, city planners, environmentalists, communications professionals, designers and storytellers to take a break from their routine, learn from program managers from The Trust for Public Land and flex their brain in new ways. Drink Tank’s community-powered innovation session will help translate the scientific complexities of global warming and the importance of green infrastructure into relatable, resonant stories. Drink Tank will deliver insights from this session to The Trust for Public Land to help inform messaging, and prioritize next steps.
What exactly are “Climate Smart Cities” and why do they matter?
To prepare for this Drink Tank we spent several hours interviewing the talented team at The Trust for Public Land who were as patient with us as they were generous with their knowledge. We found that once you start learning about green infrastructure and its role in protecting urban areas from global warming and natural disasters, it’s pretty hard to remain ambivalent about its importance.
According to Fernando Cazares, California Manager, Climate-Smart Cities, “At its core, Climate-Smart Cities asks city officials, planners, and residents to envision parks, abandoned or underutilized rail corridors, alleys or sidewalks, school playgrounds, coastal and landscapes as critical elements of a healthy green infrastructure system that is both people and place focused, strengthens our cities’ climate resilience and improves communities’ quality of life.”
The team at The Trust for Public Land have developed a Climate Smart Cities framework to illustrate its function and importance:
The Human Factor
There’s clearly a scientific advantage to green infrastructure, but there’s also a positive community benefit to accessible parks and green spaces. In fact, researchers say that parks represent an efficient, cost-effective way to improve public health. “If you give people convenient, safe access to park space where they can do physical activity, they're more likely to do it," says Ross Brownson, a professor of epidemiology at Washington University in St. Louis.”
So knowing this, why do so many of us appreciate a park when it is built, but rarely think about what goes into bringing one to our neighborhood? Why aren’t green spaces factored into things like a residential “walk score”? And moreover, what happens when you open the floor to creative people to explain why green spaces and green infrastructure matters to them, their families and their communities?
We’re excited for a Drink Tank that brings people with different perspectives and backgrounds together to tackle these tough questions, and look at something familiar in a new way. Tomorrow we’ll learn something, create something, and cheers to what’s next. Stay tuned for updates.